Dan Etheridge
As Head of Brand, Content and Communications at Make, Dan helps brands tell stories that resonate. With experience leading global teams at tech giants such as Apple and Expedia, an early career in learning and development, and a recent track record of building and scaling startup brands, he is particularly interested in how individuals and organizations can embrace technology to transform their work and unlock their full potential.
When he’s not thinking about automation, AI and organizational capability, Dan keeps a close eye on world affairs. And when it’s time for a digital detox, you’ll find him exploring the breathtaking natural beauty of his home, Canada’s west coast.

Professional expertise
- Brand storytelling
- Communications & PR strategy
- Organizational development
- B2B technology
- Startups and scaleups
