How to Boost ActiveCampaign Automations With Make
Often touted as one of the top email marketing platforms out there, ActiveCampaign is also known for its focus on automation.
This positioning distinguishes them from other competitors in the space, which offer automation solutions as useful add-ons (at best), or as mere footnotes (at worst).
To deliver on their promise, ActiveCampaign provides a series of native app integrations, and a drag-and-drop builder to create automated workflows.
For Make users this might sound familiar, as some of the features present in ActiveCampaign’s workflow builder bear a resemblance to Make’s.
Now, however good ActiveCampaign is for email marketing automation, there are some limitations with it.
First, and very obviously, is that marketing automation goes beyond email. In addition, their selection of native app connectors, while vast, still lacks a number of important apps.
These challenges make Make the ideal complement for ActiveCampaign, as it will allow you to:
Seamlessly integrate the missing apps into ActiveCampaign’s automated workflows
Automate above and beyond email marketing
Since the proof is in the pudding, we will take this opportunity to show you five solutions to automate ActiveCampaign that aren’t available natively.
Furthermore, these solutions are Make templates, meaning that you won’t need to create them from scratch, or follow complicated tutorials to get them up and running.
All you’ll need to do to get these is get an Make account, click on a button, and - of course - keep reading.
1. Webinar automation: Create ActiveCampaign contacts from Zoom webinar registrants
Does Zoom integrate with ActiveCampaign? The answer is yes, but since neither of the tools features native integrations for each other, a third-party automation platform like Make will be needed to connect them.
This integration is useful for a simple reason: Webinars are often used as lead magnets.
The resulting lead contact details from a webinar can be used in a number of email marketing actions, such as informing the registrants of upcoming events.
Now, this is exactly what the following template does: It gets the contact data of Zoom webinar registrants, creates the corresponding contacts in ActiveCampaign, and then stores them in Airtable for record-keeping purposes (and if you don’t use Airtable, you can just delete that module from the template).
Moreover, if any of the webinar registrants already exists as an ActiveCampaign contact, Make will update the contact instead of duplicating it.
This clears the path towards high-converting webinars, as you won’t have to spend your time on moving Zoom registrant data into ActiveCampaign.
2. Automatically send LinkedIn Lead Gen Form data to ActiveCampaign
The bulk of email marketing automation is focused on moving data from different sources (such emails, ads, or forms) into the platform you use for email marketing.
Taking this into consideration, you would assume that ActiveCampaign features a native integration for LinkedIn Lead Gen Forms, right?
Surprisingly enough, it is not the case.
Even though Lead Gen Forms stand out as one of the key tools for lead generation in 2021, ActiveCampaign users need platforms like Make to automatically collect that data from their LinkedIn campaigns.
Then again, the lack of a native solution does not translate into a headache.
The following template will instantly retrieve lead data from LinkedIn Lead Gen Forms, and create the corresponding contacts in ActiveCampaign.
Important: Since the template uses a webhook, the form has to contain fields for first name, last name, email and phone.
Ready to forgo clunkier, more expensive alternatives to solve this problem? You are just a click away from it.
3. Create ActiveCampaign contacts from new Acuity Scheduling appointments
If you are looking to integrate Acuity Scheduling and ActiveCampaign, you’ve already completed the hardest part: Typing these names correctly into the search engine.
On a more serious note, it makes sense to integrate one of the leading scheduling tools with ActiveCampaign. Contact data received via Acuity Scheduling can help improve future communications, and moving it from one platform to another is a cumbersome process.
Then again, Make can take care of this for you.
The template below will create contacts in ActiveCampaign from new appointments in Acuity Scheduling.
As we mentioned earlier, email marketing automation is often centered around getting data from multiple sources - and that exactly is what this template does for Acuity Scheduling users.
4. Create new ActiveCampaign contacts from Facebook Lead Ads leads
This is another example of a popular app for which ActiveCampaign does not offer native integrations. Fortunately, Make takes care of it in a no-frills manner.
Our template uses a webhook to instantly receive new leads from Facebook Lead Ads, and then creates contacts in AC from the details of the leads.
Facebook Leads Ads is among the most used paid acquisition channels to get quality leads. Moving these leads over to ActiveCampaign is definitely something that should be taken advantage of.
5. Create ActiveCampaign contacts from qualified leads using Clearbit and Intercom
Business messengers like Intercom can become a great source of leads - particularly when paired with lead qualification tools like Clearbit.
Now, moving data from Intercom to Clearbit, and then to ActiveCampaign is a bit of a nightmarish task that deserves to be automated.
The following template will help you make the most of interactions originating in Intercom. In addition, Clearbit works the instrumental part of separating the wheat from the chaff, so you don’t end up spamming customers with unwanted messages.
How does it work?
The template uses a webhook to instantly receive new leads from Intercom. Then, it runs the lead’s contact details through Clearbit, and if it meets the filters criteria, the contact is created in ActiveCampaign.
This is automated targeting at its best!
Conclusion
Getting fresh, accurate data for your email marketing campaigns shouldn’t be complicated, nor expensive.
That’s what Make allows you to do. By extension, the time saved in moving data from point A to point B can be employed in more significant ways, such as:
Improving the messaging
Creating more in-depth A/B tests
Exploring new conditional logic paths in your email sequences
Moving data around is certainly worth your money, but not your time - and perhaps it’s time to do something about it.
Happy automating!
