Solopreneur saves cost of a full-time hire with Make’s automation

Feb 6, 2025 | 5 minutes
Art Of Your Success

Learn why Sarah Dudgeon, founder of Art Of Your Success, turned to Make as a cost-effective alternative to expensive e-commerce tools.

  • Industry: E-commerce

  • Use cases: Order management, data accuracy, operational efficiency

  • Country: UK

Art Of Your Success is an e-commerce store that creates eco-friendly, meaningful products for runners and cyclists for training and to celebrate their achievements. 

Founder Sarah Dudgeon started her business to motivate and support fellow athletes – but as the business grew, so did the operational challenges. By automating manual processes, she’s been able to save the equivalent cost of at least one full-time employee, reduce errors, and free up her time to focus on growing the business.

“Make takes less than a second to do things which took me hours before”  – Sarah Dudgeon, Founder, Art Of Your Success

The challenges

As her business took off, Sarah quickly ran into several challenges, including:

  • Handling increasing orders from multiple platforms

  • Formatting order data to meet the requirements of different fulfillment partners

  • Managing inventory spread across multiple locations

  • Ensuring data accuracy, especially for products with similar names or codes across platforms

Doing these tasks manually was proving time-consuming and error-prone. Sarah explains:

“I knew there had to be a better way. My initial research led me to software solutions targeted at e-commerce companies, but they were prohibitively expensive. I stumbled across Make and quickly realized it had huge, huge potential.”

The solution

Sarah chose Make as an affordable and flexible tool to automate a wide range of business processes. 

With access to 2,200+ apps and thousands of free workflow automation templates, she had everything she needed to build efficient, customized automations without writing a single line of code.

With Make, she was able to:

  • Consolidate orders from different platforms

  • Avoid errors with SKUs and incorrect products

  • Manage stock across multiple locations efficiently

  • Organize order information in the exact format needed by fulfillment partners

Sarah quickly realized Make’s potential to transform her approach to processing orders. 

Sarah says: 

“Before using Make, I struggled to get accurate data because I had lots of products with similar names or codes. Automating with Make has given me complete accuracy. It also combines orders from different channels and organizes picking for different stock locations, so order fulfilment is much quicker.” 

Results

Thanks to a series of powerful automation modules on Make, Art Of Your Success achieved:

  • Savings equivalent to a full-time hire. Sarah has automated repetitive tasks that would otherwise have required additional staff.

  • Major time savings. Sarah has cut time spent on order management tasks from hours to seconds.

  • Improved accuracy. Sarah can rely on error-free data for orders and inventory.

  • Peace of mind. Reliable and efficient processes have given Sarah peace of mind that there are no mistakes in the data.

“It's a huge relief to know I don't have to double check orders when they come through anymore – I just know the data is always accurate. The speed is a major benefit for me, too. Even if something doesn't take that long, Make will always do it quicker.”

Tune in as Sarah explains what she’s been able to achieve with Make below.

The art of automation: Growing with confidence

Automation with Make has empowered Sarah to scale her business with confidence. 

By streamlining operations and solving immediate challenges, Make has freed up her time to focus on growing her brand while inspiring her to continue enhancing operations with automation so she can make the most of future opportunities.

“I feel like I have a never-ending list of things I could automate now. Once you start, it’s quite self-fulfilling – you’re always improving your scenarios and finding new ways to use Make.”

Want to speed up your small business operations like Sarah? Get started with Make for free.

Grace Macej

Grace Macej

Freelance content writer who's plugged into all things related to tech and automation. On the Make blog, Grace provides in-depth insights into how automation is revolutionizing businesses.

Like this success story? Spread the word.

Get monthly automation inspiration

Join 75,000+ Makers and get the freshest content delivered straight to your inbox.