No-code entrepreneur builds AI-powered marketing business using Make

Content marketing has become an essential strategy for modern marketers, proving time and again to be one of the best ways to reach and nurture new customers and drive business growth. 

In fact, 74% of companies say content marketing has boosted their lead generation, according to research by Forbes.

Despite the benefits, busy small business owners struggle to find the time to research, write, and promote engaging marketing content. 

Entrepreneur James David has come up with a pioneering solution. 

Beaming with innovation

He spotted an opportunity to streamline the marketing process when ChatGPT’s API was released – and jumped on it, despite coming from a background in SEO and with no software engineering experience. 

Using the limitless no-code automation powers unique to Make’s simple visual interface, James has successfully built a complex AI marketing software called Lightpost. 

“Make has given me the ability to build the software of my clients’ dreams,” says James.

“I’m not a software engineer. I don’t know how to write code. I saw a big problem my clients faced, and I wanted the exact solution that I saw possible. Thanks to Make, my lack of coding knowledge didn’t stop me. 

“It started off as a much sought after tool for SEO clients, but Lightpost has now become a major player in the content creation space. 

“Users can create five pieces of content in under one minute and post directly to blog platforms. It removes any headache that comes with marketing, without having to use any other software – and all of this was achieved using Make.”

As the leading visual no-code automation platform, Make enables individuals, teams, and enterprises to create powerful custom automations using unique drag-and-drop workflows, so they can scale their businesses faster than ever.

Backed by 500,000 ‘Makers’ across the globe, the software offers native integrations to 1,800+ apps alongside thousands of free workflow automation templates, making it easy for people in marketing, sales, operations, finance, customer experience, and more to automate anything, with no coding necessary. 

In a creative and highly detailed scenario, James has connected Lightpost to Make apps including Airtable and ChatGPT, as well as leading social sites and various blog platforms.

Powered by Make, Lightpost is able to generate AI blog content, complete with automatic keyword research and internal linking to support SEO. 

Image credit: Lightpost

It generates promotional posts for all social media channels and creates copyright-free and AI photos to go with it. 

Lightpost even publishes posts directly to the individual social platform via Make, based on a simple drag-and-drop scheduling feature. 

Lighting up the future 

By using Make as the backbone of his business, James has been able to offer services that otherwise wouldn’t be possible, such as enabling the publishing of AI generated blogs directly to a variety of blog platforms. 

James has also used Make to implement a pricing tier for the service so that users who want to connect to custom APIs or websites can do so. The platform is able to intelligently schedule the publishing of posts on any blog thanks to Make’s internal API functions.

James explains: “We’re in a new age of building things. I’ve been able to grow an entire business and scale it – all due to the versatility of Make.

“Publishing directly to any API is something bigger companies that offer posting can’t do, but because I’ve built the entire backend of the business in Make, I can scale and provide virtually any service I need to clients.

“It means business owners can spend more time on other parts of their business.”

For James, the future is bright. He has plans to develop the marketing service that Lightpost can provide in line with the release of cutting-edge features on Make and the continued improvement of AI functionality. 

As a gesture of his appreciation to the Make community, James is offering a discount code for customers. Simply use the code ‘MAKE20’ at checkout to enjoy 20% off any Lightpost plan.

James adds: “Lightpost is now my full-time focus. Thanks to the 1,800 apps that Make is already connected to, the potential features of Lightpost are virtually unlimited. You simply don’t get that with most hard-coded software.”

Ready to use Make to automate your content marketing strategy? It all starts with a free account.