Three AI automation trends to look out for in 2025
If AI burst into the mainstream consciousness in 2023, then 2024 was when most businesses woke up to its potential. We end the year with 83% of executives considering it a strategic priority going forward, and 75% believing that without scaling AI, their company might fail within five years.
Looking specifically at Make’s audience, two years ago, very few people considered generative AI to be relevant for their business. Now, the OpenAI app is the second most used app on Make, rubbing shoulders with the more established “traditional” productivity tools like spreadsheets, email, and chat.
More and more of our customers are realizing the potential of automating interactions with AI. In 2024, AI agents - software programs that can use data to perform tasks and achieve goals without human intervention - were everywhere. This has led to the use of AI in workflows on Make quadrupling in the last year.
These are just some of the reasons why we believe that the combination of automation and AI to AI Agents is an absolute game changer. With so much incredible progress in 2024 - what does 2025 have in store for us?
Trend 1: Game-changing AI image, video, and audio innovations for 2025
There were incredible advances in generative AI in 2024 - where its ability to mimic human creativity improved, making it a powerful tool for innovation, automation, and creative projects.
This trend is expected to continue in 2025 with generative AI becoming more intuitive, emotionally responsive, and creatively diverse.
For example, earlier this year, OpenAI introduced the Sora model which creates video from text. This was officially released this week and 2025 may be the year it becomes broadly adopted.
Meanwhile, AI-driven audio technologies from OpenAI, V0, and Replit are setting the stage for a host of innovative new applications. Early generative models struggled with basics, but rapid advances will enable them to produce photorealistic images, videos, and natural-sounding voices.
The more and more human-like generative AI becomes, the wider its application will be.
How we can help
At Make, we're moving beyond text into a world where AI revolutionizes image, video, and audio generation. Think about crafting personalized videos for each client at scale, or generating immersive visual content that captures attention like never before.
Example: Revolutionizing content creation
A digital marketing agency uses Make to automate the generation of personalized video campaigns for their clients with Runway and Placid for their real estate customers. By integrating generative AI with Make’s scenarios, the agency creates dynamic video ads tailored to individual user behaviors and preferences, scaling from a single ad to thousands in just a few clicks - and all of this is custom to the user data. This not only saves time but also increases customer engagement compared to static campaigns.
Trend 2: Combining human creativity with AI’s technical expertise
As 2025 develops, expect to see more thoughtful consideration of how humans can work hand-in-hand with AI. Some 41% of executives say that workforce issues, such as training, culture, or change in work are among the top five challenges their organizations face when operating with AI Agents.
People will have to adapt, as the way they work will change. In 2025 we might very well find ourselves interacting with AI agents like we today do with our colleagues. It will be critical to learn to work well with AI in 2025 to unlock its full potential.
How we can help
Make allows you to include the human touch in your AI processes. As a result, customers can really trust AI to write emails in their brand voice.
With Human in the Loop modules in Make, you can find a balance between automation and human control by adding human approval steps where needed to ensure accuracy, compliance, and accountability in your automated or semi-automated workflows.
Example: Balancing automation with human oversight
An e-commerce brand uses Make’s Human in the Loop to ensure AI-generated product descriptions adhere to its brand tone. The workflow automates the initial content creation while routing drafts to team members for approval. This blend of AI speed and human judgment ensures compliance, brand consistency, and accountability, reducing time-to-market as it is multimodal-ready - especially with the launch of Sora.
3. Using AI to offer personalized experiences
Research shows us that 86% of CEOs expect AI to help maintain or grow their revenue in 2025. When asked exactly how that would happen, the most popular answer was through an improvement to the customer experience and relationship (Gartner).
The same report suggests that in 2025 companies will use AI “to provide hyper-personalized experiences, leveraging data on consumer behavior, and preferences to deliver relevant and timely experiences.”
What seems clear is that in 2025, AI-powered systems will become more adept at understanding not just the what behind customer interactions, but also the why - analyzing emotions, preferences, and behaviors to drive deeper engagement and loyalty.
How we can help
Imagine understanding your clients so well that you anticipate their needs before they do. This is how you build loyalty. This is the next wave of AI innovation, and it's set to transform how you engage with your audience.
With Make, hyper-personalization in AI is just a click away. You can leverage deep insights from customer data from your CRM to create tailored video, image, and voice experiences, delivering customized solutions and recommendations.
Example: Achieving hyper-personalization with AI
Companies are leveraging Make's suite of over 200 AI apps to deliver hyper-personalized experiences to their customers. By integrating advanced AI Apps with Make’s scenarios and tapping into AI Agents, businesses can create tailored content, like personalized videos, voice interactions, or phone calls (like 11x.ai Alternative), personalized GenAI images, that serve client needs and deliver outstanding customer journeys. This not only saves time but also fosters deeper engagement and loyalty by transforming how they connect with their audience.
Securing success
In 2025, top-performing companies will move from chasing experimental AI use cases to using AI to fulfill core business strategy. However, 74% of companies are still struggling to generate tangible value from AI. If it was easy - we would all be doing it.
Some steps to success:
Prioritize the collection, curation, and regular updating of datasets. AI is nothing without good data.
Figure out which tools you need and integrate them in a few steps with Make.
AI is not perfect but collaborating with AI in chats or docs and coaching it will be key to future success.
Just do it. Encourage experimentation, with a focus on outcomes that matter to your business.
Want to learn how Make can support your journey towards AI transformation? Schedule time with our experts, book a demo today!
