How LE PURE scaled smarter with a 10x glow-up powered by Make

Discover how organic skincare brand LE PURE used Make to end tedious spreadsheet-based processes and scale operations, without adding headcount.

• Industry: Cosmetics

• Company size: 20+

• Use cases: E-commerce automation

• Country: Spain

• Apps used: WooCommerce, Google Sheets, BigQuery, Slack, OpenAI, Webhooks

Founded in 2013 by Julia Atzesberger and Marie Carrasquedo, LE PURE is an organic cosmetic brand based in Barcelona that creates potent organic skincare formulas for short-term and long-term antiaging results.

Edouard Rozan shares how automating key workflows with Make helped the company scale its online operations as order volumes surged.

The challenges

After order volumes steadily increased, LE PURE reached a fork in the road. Workflows that had once been possible to do manually were now slowing them down and putting real limits on the brand’s ability to grow. 

Key issues included:

• Manual order processing based entirely on Google Sheets

• Limited resources to handle fast-growing e-commerce demand

• No scalable way to fulfil orders quickly during high-volume periods

Edouard says: 

“Everything was manual and done with spreadsheets. The team mentioned to me that for the Black Friday of 2019, it took them three days just to write and print the order labels.”

The solution

Edouard proposed to LE PURE to implement Make to power their automations and streamline their e-commerce workflows, without the need for any coding. 

Make includes thousands of free workflow automation templates and 2,200+ apps, including LE PURE’s e-commerce platform WooCommerce, so integration with the brand’s complete tech stack was seamless. 

Using the platform’s unique drag-and-drop dashboard, the LE PURE team have been able to create powerful scenarios for a range of order processing processes, including label generation.

The result is scalable workflows that have eliminated the bottlenecks caused by the old manual approach. 

Edouard adds: 

“Make allows the team to scale their operations while maintaining the same number of people. We can use our time to better understand our customers and improve our marketing efforts.”

The results

• Fast processing of 10x more orders using Make

• No additional staff required to manage higher order volumes

• Freed up time to focus on customer insights and digital marketing

• Significantly faster fulfilment, even during peak seasons

Edouard says: 

“Thanks to LE PURE’s activities in digital marketing, orders have increased 10-fold since 2019. Make has been key to helping LE PURE manage that growth efficiently.”

Ready to automate your e-commerce workflows like LE PURE? Get started with Make for free.