Google Ads Lead Forms
With Google Ads Lead Forms modules in Make, you can watch lead forms in your Google Ads Lead Forms account.
To use Google Ads Lead Forms modules, you must have a Google Ads account. You can create an account at ads.google.com
Refer to the Google Ads API documentation for a list of available endpoints.
Note
Make's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy.
Important
Some adblocking browser plugins could block the Google Ads Lead Forms module. It is recommended to disable the plugins if you encounter a problem loading a module.
Connect Google Ads Lead Forms to Make
To establish the connection in Make:
Log in to your Make account, add a Google Ads Lead Forms module to your scenario, and click Create a connection.
Note: If you add a module with an
instant
tag, click Create a webhook, then Create a connection. To create a webhook, you will need your Customer ID and your Lead Form ID.You can find your Customer ID by choosing an account in the Google Ads UI after signing in or clicking on your profile image at the top-right corner of the page. For example:
123-456-7890
.You can find your Lead Form ID by logging in to Google Ads, navigating to Ads & Extensions > Extensions > Lead Form Extensions and choosing the extension you wish to find the ID for.
Optional: In the Connection name field, enter a name for the connection.
In the Customer ID field, enter your customer ID.
Optional: Switch on the Show advanced settings toggle and enter your Google Cloud Platform project client credentials. For more information, see the Create and configure a Google Cloud Platform project for Google Ads Lead Forms section below.
Click Sign in with Google.
If prompted, authenticate your account and confirm access.
You have successfully established the connection. You can now edit your scenario and add more Google Ads Lead Forms modules. If your connection requires reauthorization at any point, follow the connection renewal steps here.
To connect to Make using your own client credentials, you can create and configure a project in the Google Cloud Platform.
Create a Google Cloud Platform project for Google Ads Lead Forms
To create a Google Cloud Platform project:
Log in to the Google Cloud Platform using your Google credentials.
On the welcome page, click Create or select a project > New project.
Enter a Project name and select the Location for your project.
Click Create.
In the top menu, check if your new project is selected in the Select a project dropdown. If not, select the project you just created.
Note
To create a new project or work in the existing one, you need to have the serviceusage.services.enable
permission. If you don’t have this permission, ask the Google Cloud Platform Project Owner or Project IAM Admin to grant it to you.
Enable APIs for Google Ads Lead Forms
To enable the required API:
Open the left navigation menu and go to APIs & Services > Library.
Search for the following API: Google Ads API.
Click Google Ads API, then click Enable.
Configure your OAuth consent screen for Google Ads Lead Forms
To configure your OAuth consent screen:
In the left sidebar, click Google Auth Platform.
Note
If you don't see Google Auth Platform in the left sidebar, click View all products at the top of it, then pin Google Auth Platform to the sidebar.
Click Get Started.
In the Overview section, under App information, enter Make as the app name and provide your Gmail address. Click Next.
Under Audience, select External.
For more information regarding user types, refer to Google's Exceptions to verification requirements documentation.
Under Contact Information, enter your Gmail address.
Under Finish, agree to the Google User Data Policy.
Click Continue > Create.
In the Branding section, under Authorized domains, add
make.com
andintegromat.com
. Click Save.Optional: In the Audience section, add your Gmail address on the Test users page, then click Save and continue if you want the project to remain in the Testing publishing status.
In the Data Access section, click Add or remove scopes, add the following scope, and click Update:
https://www.googleapis.com/auth/adwords
Click Save.
Note
Publishing Status
Testing: If you keep your project in the Testing status, you will be required to reauthorize your connection in Make every week. To avoid weekly reauthorization, update the project status to In production.
In production: If you update your project to the In production status, you will not be required to reauthorize the connection weekly. To update your project's status, go to the Google Auth Platform, the Audience section, and click Publish app. If you see the notice Needs verification, you can choose whether to go through the Google verification process for the app or to connect to your unverified app. Currently connecting to unverified apps works in Make, but we cannot guarantee the Google will allow connections to unverified apps for an indefinite period.
For more information regarding the publishing status, refer to the Publishing status section of Google's Setting up your OAuth consent screen help.
Create your Google Ads Lead Forms client credentials
To create your client credentials:
In Google Auth Platform, click Clients.
Click + Create Client.
In the Application type dropdown, select Web application.
Update the Name of your OAuth client. This will help you identify it in the platform.
In the Authorized redirect URIs section, click + Add URI and enter the following redirect URI:
https://www.integromat.com/oauth/cb/google-ads2/
.Click Create.
Click the OAuth 2.0 Client you created, copy your Client ID and Client secret values, and store them in a safe place.
You will use these values in the Client ID and Client Secret fields in Make.
Obtain your Google Ads Lead Forms developer token
To obtain your developer token:
Sign in to your Google Ads manager account and click the Search button.
Type in API Center and select it. The API Center option only appears for Google Ads manager accounts.
Complete the API Access form and accept the terms and conditions.
Initially, the developer token will be in the API Center > API Access with a Pending Approval status.
Once the developer token is available, copy the value and store it in a safe place.
You will use this value in the Developer Token field in Make.
Build Google Ads Lead Forms Scenarios
After connecting the app, you can perform the following actions:
Watch Lead Forms
Note
This app uses webhooks to trigger a scenario when an event occurs instantly. All webhook modules have an instant
tag next to their name.
When you create a Google Ads Lead Forms webhook in Make, it is attached automatically and requires no additional set up.